SL
STAY GROUNDED
CAMPAGIN
Awarded 2nd prize in Campaign of the Month.
The polar ice caps are melting, and extreme weather persists, yet we remain tempted by distant adventures. How can we remind Stockholmers of the local adventures that are kinder to both the wallet and the environment?
By drawing inspiration from flight and travel companies' visuals and contrasting them with our own destinations and lower prices, we encourage Stockholmers to stay grounded this summer.
By drawing inspiration from flight and travel companies' visuals and contrasting them with our own destinations and lower prices, we encourage Stockholmers to stay grounded this summer.
Creatives