SL
LOST & SOLD
ACTIVATION
Awarded Diploma in Guldägget
Awarded 1st prize in Campaign of the month.
Every day, Stockholm Public Transport helps 850 000 residents get to their destinations while keeping environmental impact low. Despite this, their popularity remains limited.
To improve public perception and highlight the positive role SL plays, we launched "Lost & Sold"—a second-hand store offering items lost during commutes, all sold at the price of an SL ticket.
To improve public perception and highlight the positive role SL plays, we launched "Lost & Sold"—a second-hand store offering items lost during commutes, all sold at the price of an SL ticket.
Creatives
Rougly 6,400 people RSVP’d to our Facebook event, and we got a whole bunch of media coverage.
Best of all, people loved it, and SL finally got some well deserved love.