POSTIES
PRODUCT DESIGN




Posties was tool for creating instant websites on your phone, founded by Jakob Elmgren, Anton Trollbäck & Nima Boustanian.
    The site network had over 60 000 hits from over 150 countries, before it eventually shut down in 2015.
    When you typed in “posti.es” in your browser, you saw this:





    As soon as you typed ”Posti.es” in your browser, you could start building your site.






    Great artists and creatives used Posties, like Malin Nordin (below).



    We were amazed of how beautiful our users websites looked. 
    Thanks to simple customisation features everyone's websites could be unique.

    During all this, our strategy was to out-simplify the web.



    So our communication towards users and investors always reflected that.







    Along with our visual identity that aimed to be toned down, and give the user the feeling of working with "a blank paper". 
    Where instead their content and design settings defined their sites look.








    And we where happy to share our design philosophy with great people.











    So, when summarazing our year of having a live product , these are the numbers we can look back on:





    Page views

    61 312




    Websites created

    3 249




    Average minutes spent on site

    2,56




    Nationalities visiting Posti.es websites

    154