KAVALL
OPLANERA
CONCEPT

Putting cooked food on the table is actually quite complex. A lot of planning is involved. The Kavall app has been developed to reduce just that. With their app, you can get food delivered in 10 minutes and therefore unplan your dinner.
Unplan was turned into Kavall's new concept and launched through a series of films, inspiring you to live a life that's a bit more Oplanerat.

Creatives

No matter how fast your goods arrive, you still have to decide what to eat and whose recipe to follow. To set Kavall apart, we introduced "Oplaneraren" (“The Unplanner”), a physical button that chooses a meal and delivers the groceries in 10 minutes. No more decision fatigue—just food joy. The button, initially produced in limited edition, was later integrated into the Kavall app, leading to a +270% increase in orders for ready-made recipes during the campaign.

Case