BRIS
SECRET FRIEND
CAMPAIGN
Shortlisted in Svenska Designpriset
Every child should be safe at home. Our initiative aimed to establish a discreet communication channel between children and Bris, ensuring support when needed. Leveraging augmented reality (AR), we let children know they can contact Bris anonymously anytime.
The initiative demonstrates augmented reality's potential to deliver meaningful messages and create lasting impressions by bringing everyday objects such as milk packages, table surfaces, and entire rooms to life.